Everything You Need to Know About Ecommerce Marketing

Ecommerce marketing and digital marketing are not mutually exclusive. Ecommerce websites can use all of the digital channels to promote a product and grow their business.

This eCommerce marketing guide will go through all of the current digital media options.

What is eCommerce marketing?

Ecommerce marketing is the act of driving awareness and action toward a business that sells its product or service electronically.

Ecommerce marketers can use social media, digital content, search engines, and email campaigns to attract visitors and facilitate purchases online.

Let’s review the definition of eCommerce advertising and advertising’s parity with marketing for an eCommerce business.

Ecommerce Advertising

Similar to how advertising falls under the umbrella of marketing, eCommerce advertising goes under the umbrella of eCommerce marketing, and when utilized in combination, you can more effectively reach your audience members, increasing conversions and improving brand awareness.

As mentioned in our definition above, eCommerce marketing is about driving awareness and action towards your product or service.

Meanwhile, eCommerce marketing refers to the strategies used to promote your product.

In terms of online or eCommerce marketing and selling, these ads may come in the form of display ads, banner ads, or rich media ads.

The main takeaway here is that eCommerce advertising is a highly-effective method to implement while developing your eCommerce marketing strategy to focus on your product or service promotion.

Let’s return to our in-depth look at eCommerce marketing.

Types of Ecommerce Marketing

To give you a sense of what an eCommerce marketing strategy looks like, here are some common marketing channels and how you’d use them to build an online store.

Social Media Marketing

Publishers, contractors, brands, and growing businesses all launch pages on today’s most popular social networks to connect with their audience and post content that the audience is interested in.

As an eCommerce marketer, you can do the same thing, but the campaigns you run might look a bit different, and not every social network is a good fit for your needs.

Instagram is an appropriate platform for eCommerce businesses because it enables you to post sharp product photography and expand your product’s reach beyond its purchase page.

You can take your social media posts a step further by creating shoppable content, which is content that enables visitors to buy right away.

That can include anything from strategically placed display ads within a social feed to additional tags that take users directly to a shopping cart. These methods help you eliminate friction from the buying process.

Optimize your product page.

Optimize your product pages for short, product-driven keywords that include the name of the product.

Also, make sure that your page titles, headers, and image alt text include the proper keywords so search engines can find your eCommerce store.

Create guest posts for external websites.

Guest posts can get you and your products in front of relevant audiences. Submitting guest posts will also help you get more domain authority for your eCommerce site, thereby telling search engines that you have a reliable site.

You need to search for sites that rank for keywords related to your product. Sometimes you won’t even need to create an entire post.

If a site already has a relatable post, offer to expand on it by providing additional context, like a video or infographic with a link to your site.

For eCommerce development connect with TechNEOS Solutions.