TOP VIDEO MARKETING TRENDS YOU NEED TO KNOW IN 2022
If you’re running an e-commerce business, then you know how important it is to keep up with the latest marketing trends. It enables you to stay one step ahead of the competition.
In today’s digital age, consumers are watching more and more videos. Video marketing should be a part of your digital marketing strategy to ensure you’re reaching your target audience as much as possible.
The Livestream on Mobiles
In the year 2022, live streaming is expected to be one of the most effective video marketing trends.
The numbers say it all the average US consumer has an average of 10 video streaming apps installed on their mobile phones.
Considering that users have, on average, around 80 apps installed on their phones. That means more than 10% of these apps are video streaming apps.
If you need further proof of this video marketing trend, let’s take a look at its growth figures. According to the most recent figures, the global streaming market has been quickly expanding in recent years.
In 2020, the market was worth $257.26 billion, a whopping 55% year-over-year increase from its value of $59 billion in 2019.
Analysts expect that this trend will continue to grow and become one of the year’s most popular video marketing trends.
More Short-Form Videos
Live streaming aside, short-form videos will also continue to trend in 2022.
The recent arrival of Instagram Reels in August 2020, as well as TikTok’s continued development for this video marketing trend.
There have been many reports concerning Instagram’s intent to grow Reels higher. Content creators may be able to monetize their work through updated video editing capabilities, a new appearance, and the option to sell products and services directly on Reels.
If these predictions are correct, Instagram Reels will be more widely used in 2022.
TikTok has not only taken the social media world by storm, but it is also on pace to reach 1.2 billion average monthly active users.
Video Advertising Growth
If you need further proof of the growth of video marketing in 2022, let’s take a look at some digital video ads expenditure figures.
Video ad revenue in the United States is expected to reach $33.9 billion in 2021. In 2022, this is predicted to increase by 20% to $41.1 billion.
The growth of video advertising is also not showing any signs of stopping. This figure is forecast to continue rising over the next few years and reach $63.3 billion by 2025. In other words, in the period from 2017 to 2025, brands’ expenditure on video ads in the United States will more than triple.
That means, there will be a lot of rivalry for video ad space. You’ll need to get a start on the current video marketing trends today if you want to succeed at it and stay ahead of the competition.
Conclusion
These top video trends should give you a better idea of how to handle your video marketing plan in the future. As a result, you’ll be able to stay ahead of the competition and improve at one of the most effective marketing methods.
To grow your business with video marketing services, connect with TechNEOS Solutions or call us at +91 8866388135.
